The Challenge
Wodify needed a marketing platform as dynamic as their product. Their all-in-one gym management software serves thousands of fitness businesses—from CrossFit boxes to yoga studios—but their website couldn’t keep pace with rapid product evolution and marketing demands.
Working with Broad Agency on design and strategy, we built a WordPress foundation that lets Wodify’s team launch landing pages quickly, showcase a complex product suite, and maintain brand consistency across campaigns.
Migration & Information Architecture
Our first challenge was migrating Wodify’s entire content library from Webflow to WordPress. We restructured blog posts and marketing content as custom post types, rebuilding their information architecture to better organize an expanding product suite across multiple fitness verticals.
The new structure gives Wodify’s team clear pathways for managing content across different fitness categories, product lines, and customer segments—creating a foundation that scales with their business growth.
Component-Driven Flexibility
We developed custom ACF blocks and flexible templates that transform content creation from a bottleneck into a competitive advantage. Wodify’s marketing team can now build pages independently, maintaining design consistency while tailoring messaging for each vertical—whether they’re speaking to boutique yoga studio owners or multi-location CrossFit franchises.
This flexibility is crucial for a SaaS company serving diverse markets. When Wodify launches a new product feature or targets a new fitness segment, they can respond immediately with dedicated landing pages and campaigns.
Built for Organic Discovery
A beautiful site that no one finds is a failed investment. We implemented comprehensive SEO optimization from day one: Yoast SEO for metadata control, semantic HTML structure, strategic content architecture, intelligent image optimization, and schema markup for rich search results.
The result? Wodify ranks competitively for high-value fitness software and SaaS keywords, turning organic search into a consistent lead generation channel. Clean code and thoughtful information architecture also future-proof the site for Google’s evolving algorithms.