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Stanford d.school: Building a Modular Web Experience for Creative Thinkers

A Fractal-powered component library and front-end architecture that brought the d.school's unconventional visual identity to the web on a tight deadline.

Component LibraryCraft CMSFront-End Development Higher Education · 2025

Crafting a Flexible Component System

Stanford d.school’s website redesign aimed to reflect its dynamic and innovative spirit. Collaborating with one of our partner agencies, Firebelly – the creative agency responsible for design and CMS integration, Southleft focused on developing a robust front-end architecture. Utilizing Fractal, we built a comprehensive component library that allowed for rapid development and seamless integration with the CMS.

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Navigating Unique Design Challenges

The d.school’s distinctive visual identity presented challenges, including unconventional layouts and a unique grid structure. Our team meticulously adapted components to align with these designs, ensuring consistency and responsiveness across devices. The integration of animations and an elaborate theme switcher enhanced user engagement, bringing the d.school’s vibrant ethos to the digital realm.

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Accelerating Development with Fractal

Faced with a tight deadline, we leveraged Fractal to scaffold components quickly, facilitating parallel workflows between design and development teams. This approach enabled continuous QA and iterative improvements throughout the development process, ensuring a high-quality outcome within the project timeline.

Delivering a Dynamic Digital Platform

The culmination of our efforts is a modular, animated, and theme-rich website that embodies the Stanford d.school’s commitment to creativity and innovation. Our collaboration with the partner agency and strategic use of Fractal resulted in a digital platform poised to inspire and engage its diverse audience.

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