Southleft collaborated with Studio of Amanda Buck to give BmoreArt, a vital part of Baltimore’s art scene, a digital presence as dynamic and unique as the art world it represents. With intricate front-end development and thoughtful content migration, we helped transition the magazine from a generic template to a visually compelling, user-friendly platform.
Navigating the Digital Canvas: Challenges
BmoreArt needed to move beyond its templated origins and rise to the challenge of its expansive growth, especially given the logistical complexity of migrating 12+ years of rich, diverse content.
A Masterpiece in Progress: Our Solution
We joined hands with Studio of Amanda Buck, specializing in front-end development, WordPress customization, and the careful migration of over a decade’s worth of art and culture content.
Brushstrokes & Code: Design and Development Details
Amanda Buck provided the artistic direction and design system, which served as our blueprint for front-end development. We ensured that each design element and interactive feature effectively contributed to a seamless user experience.
Transferring a Legacy: Content Migration
Content migration was a herculean task due to the site’s extensive article history. We painstakingly migrated, sanitized, and restructured the content to align with the new design architecture.
More Than a Gallery: Impact & Revenue Stream
Post-launch, BmoreArt witnessed a noticeable boost in web traffic. The new Shopify store we integrated has served as a vital financial lifeline during the COVID-19 pandemic.
Artistic Synergy: Quotes from the Team
Amanda Buck emphasizes, “Attention was paid to every last detail—from drop caps and pull quotes, to spacing and hover transitions.” We mirror this meticulous approach in our front-end development, ensuring each pixel is in its proper place.
A Closer Look: Additional Resources
To delve deeper into the creative and technical aspects of this project, read Amanda Buck’s comprehensive write-up.